Challenger
Challenger connected ideas with practice
From April to September 2025 we recruited participants for an 8-week hybrid programme focused on healthcare innovation. The programme started in October 2025 and was aimed at everyone interested in improving healthcare services, technologies and systems.
Together with EIT Health, Roche, CTU, KNL and DEX Innovation Centre, participants worked in teams on real-world challenges, attended expert workshops, received mentor feedback and pitched their solutions at the final meeting in Prague in November.
Scouting attracted 74 applications
at low cost thanks to a combination of strong reach, targeted distribution (particularly through universities) and well-timed communication supported by remarketing.
Challenger campaign
- ✅The campaign achieved significant reach (more than 65,000 unique users) at highly efficient cost (low CPC and CPM).
- ✅It generated 74 applications in total, confirming a working and well-tuned conversion funnel.
- ✅The best-performing sources were direct distribution channels, especially cooperation with universities and work with the existing community.
- ✅Social networks proved most useful as a supporting channel for building reach and subsequent remarketing.
- ✅The best results came from communication using urgency and limited capacity (FOMO principle).
- ✅In the final phase of the campaign, targeted remarketing was significantly more effective than broad outreach.
List of challenges:
How we assembled the teams
💡 Hipster – Creative and experience designer
Has a feel for look, style and the overall impression of the product. Thinks about how the project will affect people – from visual design to user experience. Follows trends and brings originality and attractiveness to the team.
➡️ Typical question: „How can we make it beautiful, understandable and fun?"
🔧 Hacker – Technician and problem-solver
Loves technology, logic and finding smart solutions. Can code, build prototypes, analyse data or just "make things work". A key team member who can turn ideas into working reality.
➡️ Typical question: „How do we make it actually work?"
💼 Hustler – Driver and communicator
Motivates the team, connects with others and pitches ideas. Has business instincts and spots opportunities. Not afraid to go out, talk to people and find partners or customers.
➡️ Typical question: „Who will we offer it to and why will they want it?"
Funding sources
Challenger Partners
Supporting Partners
